Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is ‘word of mouth’ (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative.
In for-profit enterprise the main purpose of marketing is to increase product sales and therefore the profits of the company. In the case of nonprofit marketing, the aim is to increase the take-up of the organization’s services by its consumers or clients. Governments often employ social marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens. In for-profit enterprise marketing often acts as a support for the sales team by propagating the message and information to the desired target audience.MARKETING PLANS
A marketing plan is a comprehensive blueprint which outlines an organization’s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling.We will work with you to develop your strategic marketing plans, which will be designed to help you accomplish your marketing goals both for the short or long term.
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.MARKETING PLAN IMPLEMENTATION
We will effectively coordinate or implement your marketing plan for you on an hourly or monthly basis, leaving you free to run your business.
MARKETING SEMINARS & WORKSHOPS
Marketing seminars or workshops are available to train business owners, managers, employees, or board members to effectively market with little or no cost.
MARKETING BRAINSTORMING SESSION
This is a two-hour session at which we will review your current marketing plan, discuss goals, and define target markets so that you can effectively accomplish results without making costly mistakes.